WARNING: This product contains nicotine. Nicotine is an addictive chemical. For adults 21+ only.
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Brand hub · 21+

on! PLUS

on! PLUS is Altria's tobacco-free pouch line (an evolution of the original on! brand). Six SKUs — Mint, Tobacco, and Wintergreen in both 6mg and 9mg — received FDA marketing authorization on December 19, 2025. The 3mg variants are not authorized.

✅ All 7 tracked SKUs are FDA-Authorized
SKU lineup

All on! PLUS SKUs

FlavorStrengthFormatPouches/CanFDA Status
Mint3 mgMini20PMTA Submitted (Not Authorized; only 6mg/9mg variants are FDA authorized as of May 2026)
Mint6 mgMini20FDA Authorized (Dec 2025, PMTA Pilot)
Tobacco6 mgMini20FDA Authorized (Dec 2025, PMTA Pilot)
Wintergreen6 mgMini20FDA Authorized (Dec 2025, PMTA Pilot)
Mint9 mgMini20FDA Authorized (Dec 2025, PMTA Pilot)
Tobacco9 mgMini20FDA Authorized (Dec 2025, PMTA Pilot)
Wintergreen9 mgMini20FDA Authorized (Dec 2025, PMTA Pilot)
Hands-on tasting

on! PLUS Reviews

Side by side

on! PLUS Comparisons

Background

on! PLUS Guides & News