Brand directory · 21+
Brands we cover
One hub per brand — every SKU we track, current FDA marketing authorization status, and our independent coverage.
Brand hub
ZYN
US market leader. Tobacco-free. Owned by Philip Morris International.
All 20 SKUs FDA-Authorized (Jan 2025)
Brand hub
VELO
BAT's tobacco-free nicotine pouch line, sold across the US in slim and standard formats.
PMTA under FDA review
Brand hub
Rogue
Swisher's lower-priced tobacco-free pouch line, broadly distributed.
PMTA under FDA review
Brand hub
on! PLUS
Altria's tobacco-free pouch line (evolution of original on!).
6 SKUs Authorized (Dec 2025) · 3mg variants not
Brand hub
Lucy
Direct-to-consumer at lucy.co. Higher-strength options up to 12mg, synthetic nicotine.
PMTA pending