Brand directory · 21+
Brands we cover
One hub per brand — every SKU we track, current FDA marketing authorization status, and our independent coverage.
Brand hub
ZYN
US market leader. Tobacco-free. Owned by Philip Morris International.
31 products FDA-authorized: 20 ZYN (Jan 2025) + 11 ZYN Ultra (Aug 2026)
Brand hub
VELO
BAT's tobacco-free nicotine pouch line, sold across the US in slim and standard formats.
PMTA under FDA review
Brand hub
Rogue
Swisher's lower-priced tobacco-free pouch line, broadly distributed.
PMTA under FDA review
Brand hub
on! and on! PLUS
Helix Innovations' tobacco-leaf-free pouches: the original on! line plus the newer on! PLUS.
12 products authorized · 6 on! PLUS + 6 on!
Brand hub
Lucy
Direct-to-consumer at lucy.co. Higher-strength options up to 12mg, synthetic nicotine.
PMTA pending
Brand hub
ALP
Tobacco-free pouches with 20 per tin across the core line, 3mg to 12mg.
Not on FDA’s authorized list
Brand hub
ZAR
Ultra-thin tobacco-free AirPouch, 20 per can, 3mg to 35mg.
Not on FDA’s authorized list